Malaysia airlines strategic management

Background of the Company About Us Malaysia Airline is the national air carrier of the Malaysia that is operating jet services on the network of domestic as well as international destinations in four of the continents.

Malaysia airlines strategic management

Strategic Management Introduction To Strategic Management Strategic management is the systematic analysis of the external and internal environmental audit to identify issues and monitor them for future objectives.

Strategic management helps to achieve objectives and support to set strategic priority for organization Jeffs, Report will provide the information about individual contribution in the group report about Malaysia airline.

It will also indicate the key areas of research and research skills which were identified in section Report critically discuss the strategic models applied in group report and provide the details for individual work.

Malaysia airlines strategic management

You share your Assignment Ideas We write it for you! My key areas of research are as follows: I have tried to find out the procedure of collecting funds and distributing them. In the research report, I carried out the research that Malaysian airline is facing issues in the financial area for operating their business after 2 major incidents has happened in last 10 months.

Strategic Management of Malaysia Airlines

Management is working to find out new investors for financial support. Terrorism and political areas: In the research,I have tried to find the impact of terrorism and political forces which influences the business activities of Malaysian airlines.

Company is feeling pressure from both ends to its flight and policies. Management is working on improvement in safety and security of passenger and staff members and is trying to implement government policies for the betterment.

Malaysian airlines is facing challenges to meet the expectation of employees and retaining them for effective service delivery. Management of organization is facing issues in salary,as they lack in financial areas and safety of staff members which are creating barriers to meet the objectives of employees.

From the research, it is considered that a Malaysian airline is facing issues in retaining their employees. With the help of SWOT analysis it is carried out that organizational strength is its strong brand image and weaknesses are distribution of funds and tax policies.

I had found out that a Malaysian airline has the opportunity in international market and threats from competitor organization like Easy jet, Emirates and Singapore airlines. Fluctuations in currency exchange also a big threat for them.

From this analysis I have discovered that organization needs quick improvement in social and environmental factors which are affecting their business activities.

In technical and legal areas management of Malaysian airlines has developed impressive strategy to meet responsibility. I have carried out the research with the help of websites which provide me details for strategic management. I use the online information provided on the official web site of Malaysia airline and their annual report.

To support my research I took the help of online articles and books which were based on the strategic management.

In stategy management. the world has changed in every sector and those changes had influenced most of the corporation activities with obstacles to execute their r-bridal.comuction Malaysian Airline System Berhad is the primary airline of Malaysia. the strategic management of Malaysia Airlines is analysed.5/5(1). Malaysia Airlines Strategic Management - case study now MAB analyses the beginning of the airline, its history (golden days) and how economic crisis affected the company. Discuss about the Case Study for Strategic Management of Malaysia Airlines. Malaysia Airline is the national air carrier of the Malaysia that is operating jet services on the network of domestic as well as international destinations in four of the continents. It is based on Passenger Transportation.

I used them as sources of finding in depth information to support my report. C Discussion Of Strategic Models Related To Topic Set For managing gaps and gaining competitive advantage over other airlines, I have suggested two strategic models that could be helpful to Malaysian airlines.Strategic Plan in Malaysia Airlines Subject: Strategic Management Topic: Internship Report This report will analyze the efficiency model of Malaysia airlines which talks about four parts: business efficiency, customer relationship and marketing efficiency, human resource and .

MALAYSIA AIRLINES. HISTORY In , Malaysia Airlines commenced operations after the airline changed its name from Malaysian Airline System.

Malaysia airlines strategic management

In , the airline began as. Malaysia Airlines Strategic Management - case study now MAB analyses the beginning of the airline, its history (golden days) and how economic crisis affected the company.

Malaysia Airlines Strategic Management - case study now MAB analyses the beginning of the airline, its history (golden days) and how economic crisis affected the company.

Introduction To Strategic Management

Strategic management helps to achieve objectives and support to set strategic priority for organization (Jeffs, ). Report will provide the information about individual contribution in .

Strategic management helps to achieve objectives and support to set strategic priority for organization (Jeffs, ). Report will provide the information about individual contribution in the group report about Malaysia airline.

Case Study on Strategy Management of Malaysia Airlines