Global communications problem

Customer desires to change the supporting system at the point of migration of on-premises to cloud system Office and Windows The customer wanted to upgrade to a cloud based solution, but quickly got bogged down with different technologies, migration planning and budget problems. It quickly became apparent that the customer needed to keep the current systems running while planning a phased migration to the cloud. Ongoing system tuning and application optimization in response to user community demands.

Global communications problem

Companies that sell their products in other countries face considerable communication challenges. Digital marketing makes it possible to offer products throughout the world without having a physical presence in each territory. However, companies must ensure that content, such as technical information or legal notices, reflects local market requirements.

They must also communicate in a way that is acceptable to local cultural preferences.

Global communications problem

Localizing Communications To market products effectively in each export territory, companies must communicate in the local language. Generally, that means translating business communications, product information and marketing collateral.

Creating communications relevant to local market needs requires more than a translation of domestic content. Advertising copy, for example, must incorporate benefits that meet the needs of local buyers.

Product descriptions must comply with local regulations and practices. Localization agencies can provide a writing and translation service that takes account of local requirements. Using Consistent Product Terminology A major challenge for product manufacturers is ensuring that the names of products, components and spare parts are used consistently in every export territory.

Inconsistent product terminology can create problems in supplying the right product or part. Companies operating globally have tackled the problem by developing databases of product and technical terms, and providing translations of the terms to local distributors, technical authors and marketing agencies.

Terminology management ensures consistent communication and can reduce the risk of costly errors. Meeting Local Cultural Preferences Companies also must be aware of local cultural preferences in both verbal and written communication.

Using certain colors or images, for example, in marketing material may cause offense in some export territories.

Issues in Global Communication | Undergraduate Catalog

Some markets may find copy that has a strongly promotional tone unacceptable, preferring factual content. Communicating Through the Right Channels As well as knowing how to communicate, exporters must also know where to reach their audience.

In some territories, participating in trade fairs may be the most important route to market. The communications program should therefore include exhibition and presentation material. In countries with an established business media sector, advertisements, news releases and feature articles may be the most valuable form of communication.

Other territories might prefer personal communication through local agents or distributors.Fujitsu co-creates with customers to help them digitalize with confidence. We provide innovative IT services and digital technologies including cloud, mobile, AI and security solutions.

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If you have foreign clients, purchase raw materials abroad or lead tours internationally, cultural differences and communication problems.

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